Our Tile of the 12 months Journey
When we initial launched our Tile of the Year campaign back again in 2017, we were being stepping into uncharted territory. Getting impact from the likes of Pantone, we ended up the first corporation in the tile business to nominate a ‘Tile of the Year’ primarily based on future interior pattern predictions and oh boy! no one could have well prepared us for the overpowering reaction that we have had from this marketing campaign. From the push coverage suitable by means of to responses from our consumers, anyone has jumped on the Tile of the 12 months wagon, so this time close to it was a all-natural progression to consider the marketing campaign to the next degree.
Gurus in their field, Jordan and Russell from 2LG Studio are a fountain of information when it arrives to interior style and with their have primary, audacious, vibrant design – a collaboration among First Design and 2LG Studio was a natural pairing. Furthermore, when we to start with saw ‘Deco Tayberry’ contemporary out of our kilns, the berry pink and arch formations screamed ‘2LG!’ and so our marketing campaign for ‘Tile of the Calendar year 2020’ was born.
The previous months saw a plethora of action from established models to video clip shoots and doing work with Jordan and Russell has been so significantly pleasurable! Becoming associated in the duo’s resourceful method has been splendidly inspiring and by pushing the layout boundaries with our Deco Tayberry they have been in a position to showcase the attractive, artisanal factors of this handcrafted tile in conjunction with present-day influences.
Designing the hero shot for the campaign, Jordan and Russell labored carefully with our pictures studio to make the under established. By embedding the tiles into an arch development, the bathroom décor mimicked the art-deco inspired curves in Deco Tayberry’s layout and by incorporating accessories with matt finishes, these kinds of as with the sink from Kast Concrete Basins, the planter bench from Made.com and the placing wall lights from Spark & Bell, the tiles glossy glaze was accentuated. The finished posting was actually spectacular and it is energising to see a peripheral interpretation when it arrives to styling Deco Tayberry.